Never thought I’d be saying that…
But I ran into a couple of different intertube posts that talk about the new MS ad campaign that says “Macs=expensive”. (Here’s Engadget’s.)
I’m a huge Mac lover, and were technology company/human marriages legal, perhaps I would’ve married it (sorry Nicola…). But they can actually make a valid, salient, understandable point here, so more power to ’em.
Now, the real point here is the value for what you get – yes you can buy a computer for $1000 or $5000, the same way you can buy a car for $10,000 or $50,000, it depends on what you’re looking for and what value you’re getting. But, that’s a complicated argument and isn’t going to compare to: “Teh Macs are Expensives!” There’s also an undercurrent of “Macs are for latte-sippers!” and that’s pretty subtle, and also valuable.
I kinda feel like Apple has grown a little…comfortable, perhaps, lately. So I like the idea of MS really breathing down their necks to keep them from becoming too complacent.
I mean, we are in a down economy, letting people buy cheaper stuff becomes a good idea.
Most of MS’es advertising attempts have either left Apple completely unmentioned, or been just completely pointless. This is the first one that actually seems like it has a message, and could cause a little motion in the marketplace. Good on ’em. About time they did something right.
Now let’s see Apple’s response where they come out with some more ‘everyman’ style pricing.